If you’re a business owner like me, you’ve probably had the passing thought that you’d re-brand and that would be it. You’d have a fantastic looking brand and website forever. You wouldn’t have to worry for a long time because you would finally have everything exactly the way you want it. I’ve had those thoughts before too, but after many re-brands and new websites I’m familiar with the need for change. Business owners, especially those of us working in the creative areas, know that our work changes as we grow and change. You’re also never too old for some change in your life.
As I’ve grown and changed over the years as a business, I’ve realized the importance of accurately portraying where you’re at in life in your brand, which is why I’m extra pumped to share this re-brand, which builds on my offbeat nerdiness, but now incorporates even more of my current story. It has things like my love of beekeeping, rainbows and more.
I’d really like to shout out Rachael Earl Design who did not only my branding, but the entire website. I first met Rachael at an event a long time ago. I was trying to hire a designer to re-do my brand and I had actually been turned away by a big-name company who does a lot of photographer websites. I think they must have thought I was too weird, too strange and they weren’t up for my vision. It was disappointing to say the least. When you’re prepared to invest in professional design work, you don’t usually expect a designer to seem so repulsed by you. Luckily I found Rachael instead, and now ‘s over the years she’s been the force behind my photography website with every rebrand and new design. In fact, as I’ve owned many businesses over the course of the last decade, she has done design work for nearly all of them in some capacity. We eventually went on to co-own a business together with another partner for awhile too. It’s fun where life’s adventures lead us. Now we’re also both pregnant at the same time as well, although her expertise is much better than mine (she’s on her 6th!).
There aren’t enough wonderful things I can say to recommend Rachael enough for anyone looking for design work. Hiring a graphic designer is always kind of sketchy. You worry about if they’re going to finish the job, how long it will take, if they’ll do a good job, but she’s the best I know of and has always done such a great job pinpointing exactly what I want, staying on time, and even keeping me on task when I fall behind getting her information. She’s worth every penny and then some. So, if you haven’t explored the new website yet (you’re on it by the way), start at the home page and have a look around!